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Success Strategies #1: Essential Business Skills
$249 for 3 or $99 each- Tracking expenses, understanding financial statements and managing cash flow are a few of the critical skills for any small business leader. Enhance your skills by attending the Success Strategies Series #1: Business Essentials, beginning on March 19 and ending on April 2, 2009.
1) Accounting Essentials - $99
March 19, 2009 (6:00 - 9:00 p.m.) (Room 464)
Taught by Andy Fried, KSU SBDC Business Consultant
Course instruction will inform the non-financial owner/manager on financial statement essentials. Learn why the balance sheet balances, why profit and cash flow are not the same, how the three key financial statements work together and why "cash is king."
2) Finance Essentials - $99
March 26, 2009 (6:00 - 9:00 p.m.) (Room 464)
Taught by Andy Fried, KSU SBDC Business Consultant
Evaluating a company's financial health is an essential skill for all business owners. Learn the fundamentals of financial analysis, with instruction on reading financial statements, understanding financial ratios and return on investment. Find out what the numbers really mean and start developing practical strategies for improving your company's performance.
3) A Practical Approach to Building Business Value - $99
April 2, 2009 (6:00 - 9:00 p.m.) (Room 464)
Taught by Andy Fried, KSU SBDC Business Consultant
Step-by-step instruction to define company strategy and develop a performance system based on the strategy to build business value. While the old adage “what gets measured gets done” is still true, so is the challenge of defining an effective strategy and then measuring what matters. Instruction takes a holistic approach, exploring both financial and nonfinancial performance. During stressful economic times, companies are more likely to focus on what drives cash flow than on what drives customers. Given this reality, instruction includes discussion on financial scorecards and dashboards that quickly and easily inform company personnel on financial performance. All attendees receive a scorecard and dashboard template in Microsoft Excel format.
Social Media: It's more than just a website and email! - $69
April 7, 2009 (6:00 - 9:00 p.m.) (Room 500)
Is your company stuck in the '80s with a brochure-ware website, no presence on the web, since you've never even heard of SEO (Search Engine Optimization) and you don't really know waht the big deal is about YouTube, Facebook, and MySpace. Learn how companies today are harnessing this "new media" to advertise your unique advantages in the marketplace.
Sales & Use Tax Seminar - FREE
April 7, 2009 (8:30 am- 5:00 p.m.) (Room 300)
Experienced representatives from the Georgia Department of Revenue conduct this important seminar for any business that collects and remits sales and use taxes. Topics include general sales and use tax law, local taxes, exemptions, audit and form preparation. Continuing Education credit available.
Success Strategies: Listening to Your Business - $99
April 14, 2009 (1:00 - 5:00 p.m.) (Room 500)
This four-hour workshop will take you and a small group of fellow entrepreneurs through a four-step evaluation and action process designed to enhance your company's performance, now and into the future including:
1) Setting your three-year vision - A series of activities through which you will discover where your business is today and where you want to be in three years.
2) Taking a snapshot of your business - A process to determine what stage of development your business is in today (concept, start-up, growth, maturity, innovation or decline) and what stage you want it to be in three years from now.
3) Evaluating where you are in the planning process - Assess what plans are or are not in place (feasibility plan, business plan, strategic plan, operational plan) and how they can be adjusted or created to maximize your company's success.
4) Translating your goals into action steps - Nail down the actions and resources that your company needs to reach its three-year vision.
Entrepreneur in a Day - $199.00
Friday, April 24, 2009 (9:00 am - 5:00 pm) Room 500, KSU Center
Saturday, May 9, 2009 (9:00 am - 5:00 pm) Room 500, KSU Center
Saturday, June 7, 2009 (9:00 am - 5:00 pm) Paulding Chamber of Commerce,
455 Jimmy Campbell Pkwy, Dallas
This 8-hour workshop will take you through a quick tour of entrepreneurship. Designed for the individual seeking a repurposed career. Learn about starting and setting up a business; small business marketing; writing an effective business plan; developing a financial projection; and financing a business. Learn what you need to do if you're desiring a new career, instead of a job.
Success Strategies #2: Employees
(Who should attend? Owners and/or managers in businesses that have high turnover or low employee morale.)
$249 for 3 classes or $99 each
1)
How to Hire, Fire & Retain Employees - $99
May 1, 2009 (9:30 am - 12:30 p.m.) (Room 500)
Taught by Lydia C. Jones, Director, KSU SBDC
Employees are the prime connection to your customers, suppliers, and prospective business contacts. Most owners and mangers agree that even with an over supply of potential employees, it is not easy to hire the best. EStimates ar ethat hiring the wrong person cna cos tas much as 3 times an annula salary. This program explores the process of interviewing and selecting the right candidate -- and keeping that employee happy, motivated, and adding to the bottom line --as well as terminating those who do not perform to your expectations.
2)
From Worker Bee to Boss -- Without a Hitch! - $99
May 8, 2009 (9:30 am - 12:30 p.m.) (Room 500)
Taught by Lydia C. Jones, Director, KSU SBDC
Promoting a loyal employee to a surpervisory role can save costs in this tight economy and be a positive morale booster for the whole company. Is it fair, however, to expect the untrained employee to know the basics? For example, will he or she know how to transition from friend to supervisor of co-workers, or exactly what is expected in the new position? In this program, managers and owners learn to communciate important expectations to the newly promoted. New or prospective supervisors learn how to keep valued staff and to function effectively.
3)
Mastering Leadership Challenges During Crises - $99
May 1, 2009 (9:30 am - 12:30 p.m.) (Room 500)
Taught by Lydia C. Jones, Director, KSU SBDC
Exhausting stress is just one challenge managers experience as customer cutbacks force layoffs and sometimes severe expense reductions. As the current crisis continues and days ahead look dire, good leaders will keep morale high and create a workplace envrionment conducive to innovation. Learn how to lead a business through the worst and be strengthened when the economy improves.
Quickbooks 1 & 2 - $149
May 12 & 14, 2009
- (9:30 am - 12:30 p.m.) Room 500
Taught by a Quickbooks Expert
Understanding basic accounting steps and functions makes the use of QuickBooks easier. Includes practice using the software and a copy of QuickBooks QuickStart to take home with you!
Go Global: How to Start an Import/Export Business- $69
August 13, 2009 (9:30 a.m. - 12:30 p.m.)
(Room 500)
Taught by an International Trade Specialist from the International Trade Division of the Georgia SBDC Network
Learn how your small business can earn a share of this expanding opportunity through globalization. Develop new revenues based on global product marketing and discover new ways to earn import or export profits.
 
FastTrac Growth Venture
Fall session on Wednesdays - September 30 - November 18, 2009
This 8-Session Program for Entrepreneurs developed by the Kauffman Foundation of Kansas City
The next session will be facilitated by Lydia Jones, Drew Tonsmeire, and Andy Fried of the Kennesaw State University SBDC. Sessions are located at the Cobb Chamber of Commerce.
FastTrac Planning is an internationally recognized entrepreneurial training program for business leaders, developed by the Kauffman Center for Entrepreneurial Leadership. The Kennesaw State University is please to provide this for business owners.
1) The facilitated training provides participants with an environment to network, to share problems, successes and best practices.
2) Prominent guest speakers -- provides focused, practical insights on the topic of the day.
3) Small group workshops -- participants work together to complete workbook exercises and develop strategies for their individual businesses.
4) One-on-one consulting -- the SBDC staff works with all participants individually, providing management assistance and applying the class concepts to each business. This service starts during the class and will continue after completion of the class for as long as the participant needs.
Tuition is: $895 for first person from your company (can be made in 3 payments). $550 for 2nd registrant from the same company. For more information call Cheryl Miller at 770-423-6450 or register here: www.sbdc.kennnesaw.edu/registration.html To apply, complete a FastTrac Application and fax to 770-423-6564 or mail.
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